Cognitive Dissonance Persuasion

When you are building a Distribution Channel you need to have a capture point, a focused market, and then direct that traffic flow backend into another product. This is the whole perpetual monetized presence online that you are ideally creating. Few people can get you there like the individual behind Butterfly Marketing. Tonight, Mike Filsaime wrote one of the most motivating emails I've read in a long while. Here's how it started:
Wes, sometimes waiting pays off....
Please Note: Due to an error with an email service provider you may or may not have received this email yesterday.
At this point, my interest is already aroused. By the time I got to the end of the email and read this "PS" I realized just how powerful this email actually was...
And here's that PS:
"PS - The Promo Code Is only good for a day or so."
Wow... that's a master at work. You can even tell him!