Think Two Products Ahead is on sale NOW!!!

Think Two Products Ahead by Ben Mack You can buy it today, there's a community online already growing to discuss the book and the principles inside it, and you can see that community here: ThinkTwoProductsAhead.ning.com But what is it about? What's in the book? I have a copy of it, here. And honestly, I don't know where to begin... Here's what Ben has said in his own words:

"Branding is about keeping your new customers while you attract more customers. Branding is finding out what you stand for, and then communicating and delivering what you stand for. Here's why the magic works: Modern consumers suffer from constant overchoice. A brand essence need only make sense to the marketing team. Your brand essence is not the words necessarily used in your communications. Branding is often made to appear complicated. I'm making a case that branding is understandable, relevant, and, most importantly, profitable. You can't really profitably use this tool until you extract your brand essence. Precisely stating the strongest emotional benefits for buying your product or service is likely to both increase your immediate sales and deepen your relationship with existing customers, making them more likely to buy from you again, because every single contact you have with your dear customer is meaningful and can substantively affect your relationship and their likelihood to buy again."

This is what this book is about: learning how to think ahead in terms of business strategy... Think Two Products Ahead by Ben Mack and the community of people helping each other to work with these tools: ThinkTwoProductsAhead.ning.com can help anyone promote their own business, artistic vision, band, or book. If you are an author, artist, or musician, you may not realize just how important advertising and branding are to your own success. By taking the tools from business stratedgy and applying it to your own situations, you can discover increidbly powerful ways to leverage your own experience into a narrative that will draw people to your work. I highly recommend this book, and suggest you purchase it and join the community!